CPE CREDIT WEBINAR Jan 9 @ 12:00PM ET
Shift Happens: Repurposing the Hour
How Successful Firms Grow Revenue Profitably in a Changing Environment
The traditional billable hour model is fading as both tax professionals and clients increasingly demand strategic insights, differentiation, and measurable value. We’ll explore how successful firms are shifting their business value, balancing operational cost control with revenue growth while staying market-ready. Tax technology patent-holder, CPA, and K1x President/Co-founder, Geralyn Hurd alongside Matt Dixon, 4-time best-selling author, and Laura Macca, Technology Transformation Leader, will dive into the strategies that forward-thinking firms are using to foster client loyalty and win new business in today’s competitive landscape.
Strategies to move beyond hourly billing toward insights-driven advisory services
Approaches for managing operational costs while driving revenue growth
Tactics for leveraging analytics to sell advisory services
How to combat fading client loyalty and the challenges of winning new business from the author of The Activator Advantage: What Today’s Rainmakers Do Differently, a researched-backed approach to helping professional services firms grow their business
Register now to earn 1 hour of CPE credit and learn how to shift your firm’s value proposition for long-term success!
Our Speakers
Geralyn Hurd
President/ Co-founder, CPA,
Tax Technology Patent Holder at
K1x
Matt Dixon
WSJ Best Selling Author &
Founding Partner at DCMi
Laura Macca
Transformation Leader,
CBIZ
44
OF TOP 100
largest investors
in the country
20
OF TOP 25
accounting
firms
45
OF TOP 100
university
endowments
7
OF TOP 40
healthcare
systems
11
OF TOP 100